Your business · Practical guide
Write a product description without inventing product claims
Turn confirmed specifications into a clear paragraph and useful bullets, with a fact check before publishing.
Before you start
- Gather facts from the actual item, packaging, and current supplier information.
- Separate confirmed details from guesses or claims copied from a competitor.
- Start with one item so you can review the process before using it across a catalog.
When this helps
Useful when you have accurate specifications and need clearer wording for one listing. Your store's existing description editor or a general assistant may be sufficient.
This prepares a draft. You review and take the final action.
Opening the brief builder…
Use your chosen tool
- Enter confirmed product facts, optional audience, and wording rules.
- Paste the prepared prompt into the listed tool's chat and submit it.
- Match the description and claim table to the actual item and source documents.
- Edit unsupported or awkward wording, then publish the reviewed copy in your usual store editor.
An illustrative example
Written to show the intended shape of a result; this is not a measured tool test.
Starting material
Facts: Navy tote; 100% cotton canvas according to supplier label; 38 cm wide and 42 cm tall; 60 cm handles; one inside pocket; no closure. Care instructions and weight capacity not supplied. Audience: Everyday use for small items. Tone: Plain and friendly. Rules: Do not claim organic, waterproof, or machine-washable.
A useful draft
Navy cotton-canvas tote with an inside pocket A navy tote made from 100% cotton canvas, with an inside pocket for smaller items. The bag measures 38 cm wide by 42 cm tall and has 60 cm handles. Its open top has no closure. - 100% cotton canvas - 38 cm wide × 42 cm tall; 60 cm handles - One inside pocket; no closure Check: Material comes from the supplier label; dimensions and features come from the supplied facts. Care instructions and weight capacity remain unknown and are omitted.
Check before using it
- Can you trace every measurement, material, feature, and care instruction to a current source?
- Did the title or bullets add a claim that the paragraph avoided?
- Are optional accessories clearly distinguished from included items?
- Are words such as organic, waterproof, certified, or guaranteed actually supported?
- Would a buyer receive exactly the item described?
If it needs work
- Remove every claim that is absent from my facts, including claims in the title and bullets.
- Keep the measurements exactly as supplied. Do not add an inferred capacity or compatibility.
- Use plainer language and explain the concrete features without superlatives or invented benefits.
The simpler alternative
Use a consistent listing template: what it is, material, dimensions, included items, and confirmed care instructions. Short factual copy may already be enough.
When a specialist product may be worthwhile
A product-content app may help when you need bulk editing, variant handling, or direct store imports. Compare its review workflow and integration with your built-in store tools before adding another subscription.
Sources and review
Documentation reviewed 2026-09-30. Plan limits and interfaces can change. How we prepare these guides.